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Strategic communications consultancy.

Created in 2011 by Raymond Soubie and Julien Vaulpré, Taddeo has already worked with nearly 200 French and foreign companies and executives in the design and implementation of their communication strategies.

The firm brings together a new generation of consultants who share a common conviction: the relevance of arguments, their superiority, and their uniqueness, combined with a striking force with the media and political authorities, make it possible to win communication battles.

Taddeo has developed a methodology based on decoding the political, media, social or argumentative balance of power, and on building arguments to convince the media, public authorities and, through them, the public opinion.

Our expertise

Crisis communication

Commit the firm's credibility, availability and responsiveness to the reputation of its clients in the most critical situations.
• Industrial accidents
• Financial issues
• Social issues and restructuring
• Judicial communication
• Regulatory issues

M&A Communication

Defend and promote our clients' strategic project with all stakeholders, both internally and externally.
Contribute to the media and political acceptance of M&A transactions.
• Acquisition
• Sale
• Spin off

Building the reputation of the company's management and corporate image

Advise managers and communication departments in defining a relevant and differentiating corporate positioning on their market and writing their narrative for the company as well as for its manager.
Accompany leaders to help them convince their audiences.
Our know-how:
• Communication strategy definition
• Design and writing of the narrative and the line of argument
• Media relations
• Public affairs

Our employees

<p>A former student of ENA and an expert in crisis management and social policies, Raymond Soubie advised several ministers, including Prime Ministers Jacques Chirac and Raymond Barre. Director of the Liaisons media group, he founded the strategy, management and communication consultancy Altedia in 1992, which advised almost all CAC 40 companies. In 2007, the President of the Republic appointed him as social affairs adviser. After designing and managing the 2010 pension reform, he decided to leave the Elysée palace to resume his entrepreneurial career in the consulting field.</p> <p>In 2010 and 2011, he founded the consulting firms Alixio and Taddeo, which he chairs.</p>
Raymond Soubie
President

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Raymond Soubie
<p>Julien Vaulpré is a graduate of the Faculté de Droit et de Sciences Politiques d&rsquo;Aix-en-Provence, of McGill University (Montréal, Canada), and of the London School of Economics. He began his career at the communications agency&nbsp;Ogilvy (WPP Group) where he worked for IBM and Nestlé Waters. He then joined Coca-Cola&rsquo;s strategic marketing department, where he was in charge of innovation projects. In 2007, he was appointed special adviser on public opinion to the French President.</p> <p>In 2011, he co-founded the consulting firm Taddeo with Raymond Soubie, and now serves as its managing director.</p>
Julien Vaulpré
Managing Director

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Julien Vaulpré
<p>Catherine Soubie is a graduate of ESCP Europe Business School. She began her career in 1989 in Lazard M&amp;A department, first in London and then in Paris. In 1998, she joined Morgan Stanley investment banking division where she was appointed Managing Director. She then became Deputy Managing Director of Rallye (Casino Group) from 2005 to 2010, before becoming Managing Director at Barclays in 2010, where she managed the investment banking activities for France and Belgium from 2012.</p> <p>She has been Managing Director of Arfilia since 2016.</p>
Catherine Soubie
Managing Director Arfilia

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Catherine Soubie
<p>Philippe Kienast is a graduate of HEC and holds a doctorate in finance from Paris Dauphine University. He was an adjunct finance professor at HEC for many years and was in charge of M&amp;A activities for Worms &amp; Cie. In 1992, he participated alongside Raymond Soubie in the creation of Altedia, of which he was CEO from 1992 to 2007, then Chairman from 2007 to 2010. In 2011, he co-founded with Raymond Soubie and Julien Vaulpré the strategic communications consulting firm Taddeo.</p> <p>He is currently Managing Director of Taddeo, Alixio, Groupe AEF and Freeland group.</p>
Philippe Kienast
Financial Director Arfilia

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Philippe Kienast
<p>Myriam Lévy is a graduate of Institut d&#39;Etudes Politiques de Paris and of Centre de Formation des Journalistes. She began her career as a journalist and worked for over 20 years in various media: Radio France, BBC World Service, Agence France-Presse, <em>Le Parisien</em> and <em>Le Figaro</em>. From 2007 to 2012, she was Communications Advisor to French Prime Minister François Fillon. In 2012, she became a consultant and member of the executive committee of Image 7, a communications consulting agency. Specialist in crisis communication and corporate communication, she advised managers of large companies, industrial midcaps, financial institutions and professional federations.</p> <p>She joined Taddeo in 2018 as deputy managing director.</p>
Myriam Lévy
Deputy Managing Director

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Myriam Lévy
<p>Nicolas Escoulan has extensive experience in the media and politics, where he has held senior management positions. A journalist for nearly 20 years, he began his career at TF1, notably in the London office, then at Canal+, where he produced Le Grand Journal, and finally at Europe1, where he was editor-in-chief from 2013 to 2017. He then joined Bercy as a strategy and communication advisor to Benjamin Griveaux, Secretary of State for the Economy and Finance, before becoming its Chief of Staff. Nicolas joined Taddeo in 2019 as Deputy Managing Director.</p>
Nicolas Escoulan
Deputy General Director

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Nicolas Escoulan
<p>Killian Bourgouin is a graduate of the Institut d&#39;Etudes Politiques de Paris and ESSEC Business School. He began his career as a junior consultant at Havas before becoming a project manager in the public affairs department of Société Générale. He then joined the team of the Government Spokesman&#39;s Office. He became political advisor to La République en Marche in 2018.&nbsp;Killian joined Taddeo in 2020 as a consultant.</p>
Killian Bourgouin
Consultant

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Killian Bourgouin
<p>Louis Branger is a specialist in financial communication. Previously, he was a Senior Consultant at Publicis Consultants for 2 years, assisting numerous listed companies (CAC40 &amp; SBF120) in the development of sales pitches and communication tools dedicated to financial publications, M&amp;A transactions and Investor Days. Prior to joining Publicis Consultants in 2018, Louis was Account Executive at Citigate Dewe Rogerson for one year. Louis Branger holds a Master Degree in Economic Communication and Information from the University of Paris I Panthéon Sorbonne. He joined Taddeo in 2020 as Senior Consultant.</p>
Louis Branger
Senior Consultant

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Louis Branger
<p>A graduate of Sciences Po Bordeaux and the Universidad Autonoma de Madrid, Louis de Cacqueray began his career in public affairs at the Paris-based firm Communication &amp; Institutions in 2015. He then worked with the teams dedicated to merger of &nbsp;Auvergne and Rhône-Alpes regions with the Director General of Services for the new Region, before serving as an advisor to the President of the Region for 3 years, notably in charge of corporate relations. He joined Taddeo in July 2020 as a consultant.</p>
Louis de Cacqueray
Consultant

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Louis de Cacqueray
<p>Lionel Choukroun holds a DEA in social and trade union law from the University of Paris X-Nanterre and a Master&#39;s degree from ESCP business school in management of people and organisations. He began his career in the human resources function, first in industry (Alstom Transports), then in tech (Direct Medica) and media (France Télévisions). In 2009, he was appointed Cultural Attaché at the French Embassy in Tel Aviv before creating two companies on his return to France (2014), one dedicated to the production of cultural events and the other one dealing with promoting French gastronomy abroad. After working for the Institut Français (cultural operator of the Ministry of Europe and Foreign Affairs), he joined Bercy in 2017 as political advisor to the Secretary of State to the Minister of Economy and Finance, before becoming his chief of staff at the Government Spokesman&#39;s Office.&nbsp;He joined Taddeo in 2020 as Account Director.</p>
Lionel Choukroun
Account Director

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Lionel Choukroun
<p>Lucien de Cuverville holds a degree in private law from the University of Paris II - Panthéon Assas and is a graduate of the Grenoble School of Management. After an experience at the French National Assembly and later as an aide to the Hopscotch group&#39;s Director of Public Affairs, Lucien joined Taddeo in September 2020 as a Junior Consultant.</p> <p>&nbsp;</p>
Lucien de Cuverville
Junior Consultant

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Lucien de Cuverville
<p>Alexandre Garcia is a graduate of Institut d&#39;Etudes Politiques de Paris and HEC business school. He began his career at L&#39;Oréal in 2013 where he held the position of business analyst for senior management on strategy and foresight issues (market, competition and macro-economics analyses). In 2015, he became marketing and digital project manager for the La Roche Posay brand (Brazil and Asia).</p> <p>In 2017, he joined Taddeo as a senior consultant.</p>
Alexandre Garcia
Account Director

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Alexandre Garcia
<p>A graduate of the Centre d&#39;études journalistiques de Strasbourg (CUEJ) after two years of preparatory literary classes and a university degree, Marie Gesquière began her career as a radio journalist and presenter for national and local stations (Oui FM, Chérie FM Martinique, Radio Monaco, etc.). She then became parliamentary attaché to a Parisian MP for nearly two and a half years, before joining the events department of Groupe AEF Info as head of communication. It ensures the visibility and attendance of events that can accommodate up to 40,000 visitors. She joined Taddeo in 2019 as a Junior Consultant.</p>
Marie Gesquière
Consultant

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Marie Gesquière
<p>A graduate of the IEP of Rennes and CELSA, Pierre-Jean Le Mauff began his career in the office of Dominique Bussereau, Junior Minister in charge of&nbsp;Transport (2010) as a speechwriter, then with the CEO of Réseau Ferré de France (2011) as a speechwriter and public affairs officer. After a stint at IFOP as a research fellow in the Opinion and corporate strategies department, then at the consulting firm Tilder, Pierre-Jean joined Taddeo as an account director between 2014 and 2017. Communication, press and opinion adviser to the Minister of Action and Public Accounts, Gérald Darmanin for 2 years, he returned to Taddeo in September 2019.</p>
Pierre-Jean Le Mauff
Director

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Pierre-Jean Le Mauff
<p>Graduate from a Master 2 in Political Sciences (Paris II Panthéon-Assas) and a Master&#39;s degree in Public Law (Paris I Panthéon-Sorbonne), she joined the office of Jean-Louis Borloo, then Minister of Labor, Social Cohesion and Housing in 2005 as a project manager, before joining Affaires Publiques Consultants in 2007 and then Arcturus Group as a senior consultant in 2009. She works with various clients in the implementation of their institutional strategy in the fields of energy, health, agriculture and the environment. Céline then became head of institutional relations at Bouygues Telecom. During the campaign for the 2017 elections, she led Aurore Bergé&#39;s campaign and stayed at her side to head her parliamentary office until the end of 2019. She joined Taddeo in early 2020 to assist the firm&#39;s clients in the development and implementation of their public affairs strategy.</p>
Céline Montaner
Senior consultant

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Céline Montaner
<p>Anne Charlotte Neau-Juillard is a graduate of ESSEC Business School, Institut d&#39;Études Politiques de Rennes, and holds a Master 2 in sociology of law and legal communication from Paris 2 University. She began her career as a Chief of Staff for the General Consul of France in Los Angeles in 2007 before working for the General Secretariat for European Affairs in 2008. She then worked for four and a half years in the communications department of LVMH Group, before joining Tilder for corporate communications and executive coaching missions.</p> <p>She joined Taddeo as an account director in 2018.</p>
Anne Charlotte Neau-Juillard
Account Director

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Anne Charlotte Neau-Juillard
<p>Anouck PAUMARD is more than familial with the public sector and government circles after spending ten years working as an aide to various ministers. She is a graduate in labour law from Laval University Canada and holds an LLM Master of International Business Law from Dundee University. She began her career in international organisations (International Atomic Energy Agency (IAEA), Organisation Internationale de la Francophonie (OIF). After a stint at the City of Paris, which enabled her to acquire a thorough knowledge of local issues, she joined ministerial staff in 2012 (Prime Minister, Ministry of Housing, Ministry of Culture, Ministry of Sports, Government Spokesperson) in communication and head of staff functions.&nbsp;She joined TADDEO in 2020 as Account Director.</p>
Anouck Paumard
Account Director

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Anouck Paumard
<p>Laurence Tovi is a graduate of Institut d&#39;Etudes Politiques de Paris. She began her career as a journalist with <em>Option Finance</em>, <em>L&#39;Agefi</em> and <em>Les Echos</em>. In 2008, she became Director of Communications and Corporate Social Responsibility of CFAO, and a member of the Group&#39;s Executive Committee. In 2015, she worked as a consultant and accompanied various companies (energy, finance, investment funds) in their corporate and CSR communication.</p> <p>She joined Taddeo in 2016.</p>
Laurence Tovi
Director

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Laurence Tovi
<p>Diplômé d&rsquo;un troisième cycle de Sciences Politiques à Paris, d&rsquo;un DEA de Droit Pubic et du CELSA, Antoine a plus de 15 ans d&rsquo;expérience dans l&rsquo;accompagnement en communication stratégique et financière de sociétés cotées françaises et étrangères. Son expérience couvre la communication corporate, les relations investisseurs, les relations médias, la gestion de crise et les opérations financières. Après plusieurs années en tant que vendeur actions chez Natexis Capital, il rejoint le secteur de la communication et travaille dans diverses sociétés de conseil, à Paris et Hong Kong : Havas, Publicis et Citigate Dewe Rogerson, où il conseille de nombreux dirigeants dans leurs programmes annuels de communication, gère des opérations financières de premier plan et différentes situations sensibles. Il a intégré Taddeo début 2021 comme Directeur.</p>
Antoine Denry
Directeur

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Antoine Denry
<p>Lauranne est diplômée d&rsquo;un Magistère en journalisme et communication ainsi que d&rsquo;un Master 2 en droit et management de la culture et des médias de l&rsquo;Université d&rsquo;Aix-Marseille. Elle intègre en 2015 le cabinet de conseil en communication Image 7 où elle accompagne pendant 5 ans des clients de l&rsquo;industrie, de l&rsquo;agroalimentaire, du tourisme ou encore du secteur mutualiste sur leurs enjeux de communication stratégique. Elle rejoint ensuite Schneider Electric à Barcelone, où elle travaille pendant 2 ans sur des problématiques de communication et de conduite du changement. Lauranne rejoint Taddeo en 2021.</p>
Lauranne Guirlinger
Consultante

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Lauranne Guirlinger
<p>Wandrille est diplômé de l&rsquo;EM Lyon Business School. Après ses études, qui l&rsquo;ont amené à étudier en Chine (Shanghai) et travailler en Argentine (Buenos Aires), il commence sa carrière au sein du pôle Influence d&rsquo;Havas Paris où il conseille notamment des entreprises de la tech et des télécommunications. En 2016, il devient le premier employé d&rsquo;Elinoï, une start-up spécialisée dans le recrutement, où il travaille en tant que bras-droit du CEO. Il intègre Elan Edelman en 2018 pour accompagner des acteurs issus de domaines variés (conseil, retail, finance, transport ou encore agroalimentaire) dans la conception et la mise en œuvre de leurs stratégies de communication corporate. Il rejoint Taddeo au mois de mai 2021.&nbsp;</p>
Wandrille Clermontel
Consultant

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Wandrille Clermontel

Our differences

Rely on a combination of unique expertise: Taddeo brings together experienced consultants from the worlds of business, communication, government, civil service, academia, digital, advertising and opinion analysis. This unique team brings a unique capacity for understanding and action in the communication sector.

Provide strong writing skills: the Taddeo team designs and writes the narrative, the entire line of argument and messages for its clients.

Convince through facts: communication strategies and messages based on new data and arguments that can bring a differentiating element to the debate.

Mobilise the right opinion leaders: very strong credibility based on permanent working relationships at all levels, with the media, public authorities, trade unions and public debate actors.

Our past and present clients

Accenture, Adrexo, Aigle Azur, Air France, Albany, Alcatel-Lucent, Apollo, Areva, Ascométal, ASK, Association des Départements de France, Bache Gabrielsen, Barclays, BASF, BOSCH, Boehringer Ingelheim, Bricorama, Canal +, Carrefour, CEPAC, Chambre Nationale des Huissiers de Justice, Club Med, Constellium, Delphi, Électrolux, Eramet, ERDF, Fedex, FIEV, Fnac, Fondation ITG, French-American Foundation, Frichti, Galeries Lafayette, Geodis, Geopetrol, Groupe ADP, Heetch, Honeywell, IPA,

Ipsen, Janssen, Johnson & Johnson, Kering, La Redoute, Lafarge, Latécoère, LCL, Lilly, Linxens, Mahindra & Mahindra, Mazars, MSD France, Nestlé Waters, Nokia, Norbert Dentressangle, Numéricable, Oddo, Parkeon, PSC, Quicksilver, Saint-Gobain, Sanofi, SFR, Siemens, Simone Pérèle, SNCF, Soitec, Spie Batignolles, Spir, TDF, TE Connectivity, Terreal, The Coca-Cola Company, UBS, Umicore, Variscan Mines, Verallia, Ville du Havre, Volkswagen, Wendel

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Our latest news

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The rising star

Managing Director and founding partner of Taddeo, Julien Vaulpré takes advantage of strong political connections to establish himself in strategic consulting.

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Taddeo rises high in the spheres of influence

   

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Political portrait of France in 2021

Le Figaro Magazine - One year before the first round of the 2022 presidential election,
Gilles Finchelstein, General Delegate of the Jean-Jaurès Foundation, and Julien Vaulpré, Managing Director of Taddeo, are concerned about the weariness and gloom of the French.
A situation that makes the election unpredictable.

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« Réformer face à l'irrationnel, le nouveau défi des politiques »

L'interview croisée dans Les Echos de Julien Vaulpré, directeur général de Taddeo, avec Jérôme Jaffré, politologue.

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Taddeo
137, rue de l'Université
75007 Paris