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Strategic communications consultancy.

Created in 2011 by Raymond Soubie and Julien Vaulpré, Taddeo has already worked with nearly 200 French and foreign companies and executives in the design and implementation of their communication strategies.

The firm brings together a new generation of consultants who share a common conviction: the relevance of arguments, their superiority, and their uniqueness, combined with a striking force with the media and political authorities, make it possible to win communication battles.

Taddeo has developed a methodology based on decoding the political, media, social or argumentative balance of power, and on building arguments to convince the media, public authorities and, through them, the public opinion.

Our expertise

Crisis communication

Commit the firm's credibility, availability and responsiveness to the reputation of its clients in the most critical situations.
• Industrial accidents
• Financial issues
• Social issues and restructuring
• Judicial communication
• Regulatory issues

M&A Communication

Defend and promote our clients' strategic project with all stakeholders, both internally and externally.
Contribute to the media and political acceptance of M&A transactions.
• Acquisition
• Sale
• Spin off

Building the reputation of the company's management and corporate image

Advise managers and communication departments in defining a relevant and differentiating corporate positioning on their market and writing their narrative for the company as well as for its manager.
Accompany leaders to help them convince their audiences.
Our know-how:
• Communication strategy definition
• Design and writing of the narrative and the line of argument
• Media relations
• Public affairs

Our employees

<p>A former student of ENA and an expert in crisis management and social policies, Raymond Soubie advised several ministers, including Prime Ministers Jacques Chirac and Raymond Barre. Director of the Liaisons media group, he founded the strategy, management and communication consultancy Altedia in 1992, which advised almost all CAC 40 companies. In 2007, the President of the Republic appointed him as social affairs adviser. After designing and managing the 2010 pension reform, he decided to leave the Elysée palace to resume his entrepreneurial career in the consulting field.</p> <p>In 2010 and 2011, he founded the consulting firms Alixio and Taddeo, which he chairs.</p>
Raymond Soubie
President

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Raymond Soubie
<p>Julien Vaulpré is a graduate of the Faculté de Droit et de Sciences Politiques d&rsquo;Aix-en-Provence, of McGill University (Montréal, Canada), and of the London School of Economics. He began his career at the communications agency&nbsp;Ogilvy (WPP Group) where he worked for IBM and Nestlé Waters. He then joined Coca-Cola&rsquo;s strategic marketing department, where he was in charge of innovation projects. In 2007, he was appointed special adviser on public opinion to the French President.</p> <p>In 2011, he co-founded the consulting firm Taddeo with Raymond Soubie, and now serves as its managing director.</p>
Julien Vaulpré
Managing Director

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Julien Vaulpré
<p>Catherine Soubie is a graduate of ESCP Europe Business School. She began her career in 1989 in Lazard M&amp;A department, first in London and then in Paris. In 1998, she joined Morgan Stanley investment banking division where she was appointed Managing Director. She then became Deputy Managing Director of Rallye (Casino Group) from 2005 to 2010, before becoming Managing Director at Barclays in 2010, where she managed the investment banking activities for France and Belgium from 2012.</p> <p>She has been Managing Director of Arfilia since 2016.</p>
Catherine Soubie
Managing Director Arfilia

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Catherine Soubie
<p>Myriam Lévy is a graduate of Institut d&#39;Etudes Politiques de Paris and of Centre de Formation des Journalistes. She began her career as a journalist and worked for over 20 years in various media: Radio France, BBC World Service, Agence France-Presse, <em>Le Parisien</em> and <em>Le Figaro</em>. From 2007 to 2012, she was Communications Advisor to French Prime Minister François Fillon. In 2012, she became a consultant and member of the executive committee of Image 7, a communications consulting agency. Specialist in crisis communication and corporate communication, she advised managers of large companies, industrial midcaps, financial institutions and professional federations.</p> <p>She joined Taddeo in 2018 as deputy managing director.</p>
Myriam Lévy
Deputy Managing Director

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Myriam Lévy
<p>Nicolas Escoulan has extensive experience in the media and politics, where he has held senior management positions. A journalist for nearly 20 years, he began his career at TF1, notably in the London office, then at Canal+, where he produced Le Grand Journal, and finally at Europe1, where he was editor-in-chief from 2013 to 2017. He then joined Bercy as a strategy and communication advisor to Benjamin Griveaux, Secretary of State for the Economy and Finance, before becoming its Chief of Staff. Nicolas joined Taddeo in 2019 as Deputy Managing Director.</p>
Nicolas Escoulan
Deputy General Director

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Nicolas Escoulan
<p>Colette Genin is a graduate of the Institut d&#39;Etudes Politiques de Lille and the University of Heidelberg (Germany). She began her career in the Influence department of Publicis Consultants, where she advised the agency&#39;s major clients on their strategic communications and was in charge of writing speeches for corporate executives. During these four years, she worked on industrial reputation issues in the automotive, energy and construction sectors.</p> <p>Colette Genin joined Taddeo in 2015 and she is now acting as an account director.</p>
Colette Génin
Director

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Colette Génin
<p>Jobic de Calan is a graduate of La Sorbonne (law and history), Institut d&#39;Etudes Politiques de Paris and Columbia Business School. He began his career at Lagardère Active where he worked in Paris and New York. In 2009, he joined Wunderman (WPP Group) as Chief of Staff before pursuing his career there as an account director and then Marketing Director. In 2013-2014, he worked for Assouline Publishing (LVMH group) as Digital Marketing Director. After ten years in New York, he moved to OgilvyOne Paris (WPP Group) as Director of Development and Account Director.</p> <p>He joined Taddeo in 2016 as a senior consultant.</p>
Jobic de Calan
Account Director

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Jobic de Calan
<p>Anne Charlotte Neau is a graduate of ESSEC Business School, Institut d&#39;Études Politiques de Rennes, and holds a Master 2 in sociology of law and legal communication from Paris 2 University. She began her career as a Chief of Staff for the General Consul of France in Los Angeles in 2007 before working for the General Secretariat for European Affairs in 2008. She then worked for four and a half years in the communications department of LVMH Group, before joining Tilder for corporate communications and executive coaching missions.</p> <p>She joined Taddeo as an account director in 2018.</p>
Anne Charlotte Neau
Account Director

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Anne Charlotte Neau
<p>Alexandre Garcia is a graduate of Institut d&#39;Etudes Politiques de Paris and HEC business school. He began his career at L&#39;Oréal in 2013 where he held the position of business analyst for senior management on strategy and foresight issues (market, competition and macro-economics analyses). In 2015, he became marketing and digital project manager for the La Roche Posay brand (Brazil and Asia).</p> <p>In 2017, he joined Taddeo as a senior consultant.</p>
Alexandre Garcia
Account Director

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Alexandre Garcia
<p>A graduate of the IEP of Rennes and CELSA, Pierre-Jean Le Mauff began his career in the office of Dominique Bussereau, Junior Minister in charge of&nbsp;Transport (2010) as a speechwriter, then with the CEO of Réseau Ferré de France (2011) as a speechwriter and public affairs officer. After a stint at IFOP as a research fellow in the Opinion and corporate strategies department, then at the consulting firm Tilder, Pierre-Jean joined Taddeo as an account director between 2014 and 2017. Communication, press and opinion adviser to the Minister of Action and Public Accounts, Gérald Darmanin for 2 years, he returned to Taddeo in September 2019.</p>
Pierre-Jean Le Mauff
Director

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Pierre-Jean Le Mauff
<p>Laurence Tovi is a graduate of Institut d&#39;Etudes Politiques de Paris. She began her career as a journalist with <em>Option Finance</em>, <em>L&#39;Agefi</em> and <em>Les Echos</em>. In 2008, she became Director of Communications and Corporate Social Responsibility of CFAO, and a member of the Group&#39;s Executive Committee. In 2015, she worked as a consultant and accompanied various companies (energy, finance, investment funds) in their corporate and CSR communication.</p> <p>She joined Taddeo in 2016.</p>
Laurence Tovi
Account Director

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Laurence Tovi
<p>Jonathan Bayol is a graduate of Ecole Normale Supérieure (rue d&#39;Ulm) and holds two Master&rsquo;s degrees from Panthéon-Sorbonne (Contemporary History and Public Affairs) and a Bachelor&#39;s degree from Bordeaux 3 (German). He began his career as a lecturer at the Haut Conseil de l&#39;éducation artistique et culturelle before teaching in HEC business school preparatory classes for several years. He was also a speechwriter for the French Embassy in the United States and the one at the United Nations in New York.</p> <p>He joined Taddeo as a senior consultant in 2017.</p>
Jonathan Bayol
Account Director

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Jonathan Bayol
<p>A graduate of Institut d&#39;Études Politiques de Paris, Delphine Granier began her career by joining the GenerationLibre think tank in 2014. In charge of publications, she coordinates the production of the think tank&#39;s notes and reports, and ensures follow-ups with its experts. Also in charge of public relations, she oversees the distribution of publications to the media and decision-makers and represents the think tank at conferences, in the media, radio and TV. She writes regularly for the <em>Challenges</em> magazine website as a guest editorialist. She joined Taddeo in 2018 as a consultant.</p>
Delphine Granier
Consultant

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Delphine Granier
<p>Elvire Charbonnel is a graduate of Institut d&#39;Études Politiques de Paris where she obtained her Master in Communication after specializing in International Relations at the Universidad ORT in Montevideo (Uruguay). She began her career by participating in the development of the Marketing &amp; Communication department of the Culinary Institute Lenôtre in Houston (Texas), before joining Havas Paris&#39; corporate brand communication division. She then worked at Tilder and Clai for corporate, institutional, brand and media relations communications assignments.</p> <p>In 2018, Elvire joined Taddeo as a consultant.</p>
Elvire Charbonnel
Consultant

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Elvire Charbonnel
<p>Jean-Baptiste Ronzon is a graduate of the Grenoble School of Management. He began his career with the advertising agency BETC (Havas group) as a junior advertising manager. He joined Taddeo in 2017 as a junior consultant. Within the team, Jean-Baptiste uses his knowledge of brand and identity issues at the service of the firm&#39;s clients that want to reposition their corporate narrative.</p>
Jean-Baptiste Ronzon
Junior Consultant

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Jean-Baptiste Ronzon
<p>Graduate from a Master 2 in Political Sciences (Paris II Panthéon-Assas) and a Master&#39;s degree in Public Law (Paris I Panthéon-Sorbonne), she joined the office of Jean-Louis Borloo, then Minister of Labor, Social Cohesion and Housing in 2005 as a project manager, before joining Affaires Publiques Consultants in 2007 and then Arcturus Group as a senior consultant in 2009. She works with various clients in the implementation of their institutional strategy in the fields of energy, health, agriculture and the environment. Céline then became head of institutional relations at Bouygues Telecom. During the campaign for the 2017 elections, she led Aurore Bergé&#39;s campaign and stayed at her side to head her parliamentary office until the end of 2019. She joined Taddeo in early 2020 to assist the firm&#39;s clients in the development and implementation of their public affairs strategy.</p>
Céline Montaner
Senior consultant

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Céline Montaner
<p>A graduate of the Centre d&#39;études journalistiques de Strasbourg (CUEJ) after two years of preparatory literary classes and a university degree, Marie Gesquière began her career as a radio journalist and presenter for national and local stations (Oui FM, Chérie FM Martinique, Radio Monaco, etc.). She then became parliamentary attaché to a Parisian MP for nearly two and a half years, before joining the events department of Groupe AEF Info as head of communication. It ensures the visibility and attendance of events that can accommodate up to 40,000 visitors. She joined Taddeo in 2019 as a Junior Consultant.</p>
Marie Gesquière
Junior Consultant

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Marie Gesquière
<p>Maxime is a graduate of the Institut d&#39;Etudes Politiques de Strasbourg and of the College of Europe in Bruges, from which he obtained a master&#39;s degree in Political Studies and European Governance. Maxime worked for one year at the Representation of the European Parliament in Paris as a public affairs officer with the task of following the work of the French Parliament for the European Parliament. After an experience of several months in a communications agency in Sydney in 2019, Maxime joined Taddeo as a junior consultant in January 2020.</p>
Maxime Canon
Junior consultant

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Maxime Canon
<p>Philippe Kienast is a graduate of HEC and holds a doctorate in finance from Paris Dauphine University. He was an adjunct finance professor at HEC for many years and was in charge of M&amp;A activities for Worms &amp; Cie. In 1992, he participated alongside Raymond Soubie in the creation of Altedia, of which he was CEO from 1992 to 2007, then Chairman from 2007 to 2010. In 2011, he co-founded with Raymond Soubie and Julien Vaulpré the strategic communications consulting firm Taddeo.</p> <p>He is currently Managing Director of Taddeo, Alixio, Groupe AEF and Freeland group.</p>
Philippe Kienast
Financial Director Arfilia

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Philippe Kienast
<p>A graduate of Institut d&#39;Etudes Politiques de Grenoble and Institut National du Travail, de l&#39;Emploi et de la Formation Professionnelle, Bruno Dupuis has 25 years of experience in the local, central and international departments of the Ministry of Labour and Employment. Between 2009 and 2012, he was advisor to the Ministers of Labour, then social advisor to the French Ambassador to the United Nations. He is an expert in national and international social issues, in change management projects and in crisis management.</p> <p>He joined the Alixio and Taddeo teams in 2013.</p>
Bruno Dupuis
Senior Advisor

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Bruno Dupuis
<p>Graduated in Corporate Communications, Mariam Khayi held executive assistant positions in various sectors, both in Paris and Washington DC, before joining the AXA Group in 2012, first at AXA Global P&amp;C and then at AXA Global Re. In 2017, Mariam became the Executive and Personal Assistant to the Chief Executive Officer of AXA Global Parametrics. She joined Taddeo in 2019 as Office Manager.</p>
Mariam Khayi
Office Manager

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Mariam Khayi

Our differences

Rely on a combination of unique expertise: Taddeo brings together experienced consultants from the worlds of business, communication, government, civil service, academia, digital, advertising and opinion analysis. This unique team brings a unique capacity for understanding and action in the communication sector.

Provide strong writing skills: the Taddeo team designs and writes the narrative, the entire line of argument and messages for its clients.

Convince through facts: communication strategies and messages based on new data and arguments that can bring a differentiating element to the debate.

Mobilise the right opinion leaders: very strong credibility based on permanent working relationships at all levels, with the media, public authorities, trade unions and public debate actors.

Our past and present clients

Accenture, Adrexo, Aigle Azur, Air France, Albany, Alcatel-Lucent, Apollo, Areva, Ascométal, ASK, Association des Départements de France, Bache Gabrielsen, Barclays, BASF, BOSCH, Boehringer Ingelheim, Bricorama, Canal +, Carrefour, CEPAC, Chambre Nationale des Huissiers de Justice, Club Med, Constellium, Delphi, Électrolux, Eramet, ERDF, Fedex, FIEV, Fnac, Fondation ITG, French-American Foundation, Frichti, Galeries Lafayette, Geodis, Geopetrol, Groupe ADP, Heetch, Honeywell, IPA,

Ipsen, Janssen, Johnson & Johnson, Kering, La Redoute, Lafarge, Latécoère, LCL, Lilly, Linxens, Mahindra & Mahindra, Mazars, MSD France, Nestlé Waters, Nokia, Norbert Dentressangle, Numéricable, Oddo, Parkeon, PSC, Quicksilver, Saint-Gobain, Sanofi, SFR, Siemens, Simone Pérèle, SNCF, Soitec, Spie Batignolles, Spir, TDF, TE Connectivity, Terreal, The Coca-Cola Company, UBS, Umicore, Variscan Mines, Verallia, Ville du Havre, Volkswagen, Wendel

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Our latest news

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« Réformer face à l'irrationnel, le nouveau défi des politiques »

L'interview croisée dans Les Echos de Julien Vaulpré, directeur général de Taddeo, avec Jérôme Jaffré, politologue.

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« Yves Messarovitch devient senior advisor chez Taddeo »

Ancien journaliste et ex-directeur de la communication du groupe BPCE, Yves Messarovitch va renforcer les expertises de Taddeo.

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Parlez-vous la langue des entrepreneurs ?

Les entrepreneurs utilisent une langue incarnée, simple, directe, visuelle et numérique. Car le monde attend des dirigeants qu'ils fabriquent eux-mêmes leur communication.

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« Emmanuel Macron doit renouer avec sa promesse de mobilité sociale »

Julien Vaulpré analyse le début de mandat de Macron et ses défis à venir.

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Taddeo
137, rue de l'Université
75007 Paris