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Strategic communications consultancy.

Created in 2011 by Raymond Soubie and Julien Vaulpré, Taddeo has already worked with nearly 200 French and foreign companies and executives in the design and implementation of their communication strategies.

The firm brings together a new generation of consultants who share a common conviction: the relevance of arguments, their superiority, and their uniqueness, combined with a striking force with the media and political authorities, make it possible to win communication battles.

Taddeo has developed a methodology based on decoding the political, media, social or argumentative balance of power, and on building arguments to convince the media, public authorities and, through them, the public opinion.

Our expertise

Crisis communication

• Industrial accidents
• Financial issues
• Social issues and restructuring
• Judicial communication
• Regulatory issues
Commit the firm's credibility, availability and responsiveness to the reputation of its clients in the most critical situations.

M&A Communication

• Acquisition
• Sale
• Spin off
Contribute to the media and political acceptance of M&A transactions. Defend and promote our clients' strategic project with all stakeholders, both internally and externally.

Building the reputation of the company's management and corporate image

Advise managers and communication departments in defining a relevant and differentiating corporate positioning on their market and writing their narrative for the company as well as for its manager.
Accompany leaders to help them convince their audiences.
Our know-how:
- Communication strategy definition
- Design and writing of the narrative and the line of argument
- Media relations
- Public affairs

Our employees

<p>A former student of ENA and an expert in crisis management and social policies, Raymond Soubie advised several ministers, including Prime Ministers Jacques Chirac and Raymond Barre. Director of the Liaisons media group, he founded the strategy, management and communication consultancy Altedia in 1992, which advised almost all CAC 40 companies. In 2007, the President of the Republic appointed him as social affairs adviser. After designing and managing the 2010 pension reform, he decided to leave the Elysée palace to resume his entrepreneurial career in the consulting field.</p> <p>In 2010 and 2011, he founded the consulting firms Alixio and Taddeo, which he chairs.</p>
Raymond Soubie
President

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Raymond Soubie
<p>Julien Vaulpré is a graduate of the Faculté de Droit et de Sciences Politiques d&rsquo;Aix-en-Provence, of McGill University (Montréal, Canada), and of the London School of Economics. He began his career at the communications agency&nbsp;Ogilvy (WPP Group) where he worked for IBM and Nestlé Waters. He then joined Coca-Cola&rsquo;s strategic marketing department, where he was in charge of innovation projects. In 2007, he was appointed special adviser on public opinion to the French President.</p> <p>In 2011, he co-founded the consulting firm Taddeo with Raymond Soubie, and now serves as its managing director.</p>
Julien Vaulpré
Managing Director

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Julien Vaulpré
<p>Catherine Soubie is a graduate of ESCP Europe Business School. She began her career in 1989 in Lazard M&amp;A department, first in London and then in Paris. In 1998, she joined Morgan Stanley investment banking division where she was appointed Managing Director. She then became Deputy Managing Director of Rallye (Casino Group) from 2005 to 2010, before becoming Managing Director at Barclays in 2010, where she managed the investment banking activities for France and Belgium from 2012.</p> <p>She has been Managing Director of Arfilia since 2016.</p>
Catherine Soubie
Managing Director Arfilia

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Catherine Soubie
<p>Myriam Lévy is a graduate of Institut d&#39;Etudes Politiques de Paris and of Centre de Formation des Journalistes. She began her career as a journalist and worked for over 20 years in various media: Radio France, BBC World Service, Agence France-Presse, <em>Le Parisien</em> and <em>Le Figaro</em>. From 2007 to 2012, she was Communications Advisor to French Prime Minister François Fillon. In 2012, she became a consultant and member of the executive committee of Image 7, a communications consulting agency. Specialist in crisis communication and corporate communication, she advised managers of large companies, industrial midcaps, financial institutions and professional federations.</p> <p>She joined Taddeo in 2018 as deputy managing director.</p>
Myriam Lévy
Deputy Managing Director

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Myriam Lévy
<p>Colette Genin is a graduate of the Institut d&#39;Etudes Politiques de Lille and the University of Heidelberg (Germany). She began her career in the Influence department of Publicis Consultants, where she advised the agency&#39;s major clients on their strategic communications and was in charge of writing speeches for corporate executives. During these four years, she worked on industrial reputation issues in the automotive, energy and construction sectors.</p> <p>Colette Genin joined Taddeo in 2015 and she is now acting as an account director.</p>
Colette Génin
Account Director

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Colette Génin
<p>Jobic de Calan is a graduate of La Sorbonne (law and history), Institut d&#39;Etudes Politiques de Paris and Columbia Business School. He began his career at Lagardère Active where he worked in Paris and New York. In 2009, he joined Wunderman (WPP Group) as Chief of Staff before pursuing his career there as an account director and then Marketing Director. In 2013-2014, he worked for Assouline Publishing (LVMH group) as Digital Marketing Director. After ten years in New York, he moved to OgilvyOne Paris (WPP Group) as Director of Development and Account Director.</p> <p>He joined Taddeo in 2016 as a senior consultant.</p>
Jobic de Calan
Account Director

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Jobic de Calan
<p>Anne Charlotte Neau is a graduate of ESSEC Business School, Institut d&#39;Études Politiques de Rennes, and holds a Master 2 in sociology of law and legal communication from Paris 2 University. She began her career as a Chief of Staff for the General Consul of France in Los Angeles in 2007 before working for the General Secretariat for European Affairs in 2008. She then worked for four and a half years in the communications department of LVMH Group, before joining Tilder for corporate communications and executive coaching missions.</p> <p>She joined Taddeo as an account director in 2018.</p>
Anne Charlotte Neau
Account Director

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Anne Charlotte Neau
<p>Alexandre Garcia is a graduate of Institut d&#39;Etudes Politiques de Paris and HEC business school. He began his career at L&#39;Oréal in 2013 where he held the position of business analyst for senior management on strategy and foresight issues (market, competition and macro-economics analyses). In 2015, he became marketing and digital project manager for the La Roche Posay brand (Brazil and Asia).</p> <p>In 2017, he joined Taddeo as a senior consultant.</p>
Alexandre Garcia
Account Director

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Alexandre Garcia
<p>Laurence Tovi is a graduate of Institut d&#39;Etudes Politiques de Paris. She began her career as a journalist with <em>Option Finance</em>, <em>L&#39;Agefi</em> and <em>Les Echos</em>. In 2008, she became Director of Communications and Corporate Social Responsibility of CFAO, and a member of the Group&#39;s Executive Committee. In 2015, she worked as a consultant and accompanied various companies (energy, finance, investment funds) in their corporate and CSR communication.</p> <p>She joined Taddeo in 2016.</p>
Laurence Tovi
Account Director

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Laurence Tovi
<p>Jonathan Bayol is a graduate of Ecole Normale Supérieure (rue d&#39;Ulm) and holds two Master&rsquo;s degrees from Panthéon-Sorbonne (Contemporary History and Public Affairs) and a Bachelor&#39;s degree from Bordeaux 3 (German). He began his career as a lecturer at the Haut Conseil de l&#39;éducation artistique et culturelle before teaching in HEC business school preparatory classes for several years. He was also a speechwriter for the French Embassy in the United States and the one at the United Nations in New York.</p> <p>He joined Taddeo as a senior consultant in 2017.</p>
Jonathan Bayol
Account Director

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Jonathan Bayol
<p>Laki Sola holds a Master degree in Political Science from the University of Lorraine and an Executive Master in Public Affairs from the University of Strasbourg. He began his career in Parliament as aide to an MP. In 2012, he joined Hill+Knowlton Strategies and then Interel as a public affairs consultant. Elected in the Nancy urban district, he was appointed in 2014 as an aide of Gérard Larcher, President of the Senate, in charge of his communication. He is also a founding partner of a production company specializing in new media.</p> <p>He joined Taddeo in 2018 as a consultant.</p>
Laki Sola
Consultant

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Laki Sola
<p>A graduate of Institut d&#39;Études Politiques de Paris, Delphine Granier began her career by joining the GenerationLibre think tank in 2014. In charge of publications, she coordinates the production of the think tank&#39;s notes and reports, and ensures follow-ups with its experts. Also in charge of public relations, she oversees the distribution of publications to the media and decision-makers and represents the think tank at conferences, in the media, radio and TV. She writes regularly for the <em>Challenges</em> magazine website as a guest editorialist. She joined Taddeo in 2018 as a consultant.</p>
Delphine Granier
Consultant

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Delphine Granier
<p>Elvire Charbonnel is a graduate of Institut d&#39;Études Politiques de Paris where she obtained her Master in Communication after specializing in International Relations at the Universidad ORT in Montevideo (Uruguay). She began her career by participating in the development of the Marketing &amp; Communication department of the Culinary Institute Lenôtre in Houston (Texas), before joining Havas Paris&#39; corporate brand communication division. She then worked at Tilder and Clai for corporate, institutional, brand and media relations communications assignments.</p> <p>In 2018, Elvire joined Taddeo as a consultant.</p>
Elvire Charbonnel
Consultant

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Elvire Charbonnel
<p>Elliott Aubrun is a graduate of Institut d&#39;Études Politiques de Paris and HEC Paris. He started his carreer at Kernel Investissement with Pierre Kosciusko-Morizet, then at the Ministry of Foreign Affairs. He then worked with the political adviser in Benjamin Griveaux&#39;s cabinet at the Ministry of Economy and Finance.</p> <p>He joined Taddeo in May 2018 as a junior consultant.</p>
Elliott Aubrun
Junior Consultant

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Elliott Aubrun
<p>Jean-Baptiste Ronzon is a graduate of the Grenoble School of Management. He began his career with the advertising agency BETC (Havas group) as a junior advertising manager. He joined Taddeo in 2017 as a junior consultant. Within the team, Jean-Baptiste uses his knowledge of brand and identity issues at the service of the firm&#39;s clients that want to reposition their corporate narrative.</p>
Jean-Baptiste Ronzon
Junior Consultant

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Jean-Baptiste Ronzon
<p>Philippe Kienast is a graduate of HEC and holds a doctorate in finance from Paris Dauphine University. He was an adjunct finance professor at HEC for many years and was in charge of M&amp;A activities for Worms &amp; Cie. In 1992, he participated alongside Raymond Soubie in the creation of Altedia, of which he was CEO from 1992 to 2007, then Chairman from 2007 to 2010. In 2011, he co-founded with Raymond Soubie and Julien Vaulpré the strategic communications consulting firm Taddeo.</p> <p>He is currently Managing Director of Taddeo, Alixio, Groupe AEF and Freeland group.</p>
Philippe Kienast
Financial Director Arfilia

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Philippe Kienast
<p>A graduate of Institut d&#39;Etudes Politiques de Grenoble and Institut National du Travail, de l&#39;Emploi et de la Formation Professionnelle, Bruno Dupuis has 25 years of experience in the local, central and international departments of the Ministry of Labour and Employment. Between 2009 and 2012, he was advisor to the Ministers of Labour, then social advisor to the French Ambassador to the United Nations. He is an expert in national and international social issues, in change management projects and in crisis management.</p> <p>He joined the Alixio and Taddeo teams in 2013.</p>
Bruno Dupuis
Senior Advisor

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Bruno Dupuis
<p>Yves Messarovitch is a graduate in finance. He began his career as an economic and financial journalist and was director of the economic editorial departments of <em>Le Figaro</em>, director of the editorial departments and development of Groupe Expansion, project director of LCI Finance (TF1 Group), after having been a journalist for <em>Le Quotidien de Paris</em>, <em>L&#39;Express</em>, business editorialist for Europe 1 and columnist for RTL and Radio Classique. Yves Messarovitch then worked at Image 7 before becoming Director of Communications at Groupe BPCE for nine years. He has published numerous interview books such as <em>Le piège</em> with Jimmy Goldsmith or <em>La passion créatrice</em> with Bernard Arnault as well as two essays, <em>Le grand gâchis</em> and <em>J&#39;aime ma boîte, elle non plus</em> with Patrick Levy-Waitz.</p> <p>He joined Taddeo as a senior advisor in 2018.</p>
Yves Messarovitch
Senior Advisor

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Yves Messarovitch

Our differences

Rely on a combination of unique expertise: Taddeo brings together experienced consultants from the worlds of business, communication, government, civil service, academia, digital, advertising and opinion analysis. This unique team brings a unique capacity for understanding and action in the communication sector.

Provide strong writing skills: the Taddeo team designs and writes the narrative, the entire line of argument and messages for its clients.

Convince through facts: communication strategies and messages based on new data and arguments that can bring a differentiating element to the debate.

Mobilise the right opinion leaders: very strong credibility based on permanent working relationships at all levels, with the media, public authorities, trade unions and public debate actors.

Our past and present clients

Accenture, Adrexo, Aigle Azur, Air France, Albany, Alcatel-Lucent, Apollo, Areva, Ascométal, ASK, Association des Départements de France, Bache Gabrielsen, Barclays, BASF, BOSCH, Boehringer Ingelheim, Bricorama, Canal +, Carrefour, CEPAC, Chambre Nationale des Huissiers de Justice, Club Med, Constellium, Delphi, Électrolux, Eramet, ERDF, Fedex, FIEV, Fnac, Fondation ITG, French-American Foundation, Frichti, Galeries Lafayette, Geodis, Geopetrol, Groupe ADP, Heetch, Honeywell, IPA,

Ipsen, Janssen, Johnson & Johnson, Kering, La Redoute, Lafarge, Latécoère, LCL, Lilly, Linxens, Mahindra & Mahindra, Mazars, MSD France, Nestlé Waters, Nokia, Norbert Dentressangle, Numéricable, Oddo, Parkeon, PSC, Quicksilver, Saint-Gobain, Sanofi, SFR, Siemens, Simone Pérèle, SNCF, Soitec, Spie Batignolles, Spir, TDF, TE Connectivity, Terreal, The Coca-Cola Company, UBS, Umicore, Variscan Mines, Verallia, Ville du Havre, Volkswagen, Wendel

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Our latest news

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« Yves Messarovitch devient senior advisor chez Taddeo »

Ancien journaliste et ex-directeur de la communication du groupe BPCE, Yves Messarovitch va renforcer les expertises de Taddeo.

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Julien Vaulpré analyse le début de mandat de Macron et ses défis à venir.

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Julien Vaulpré décrypte les ressorts du pouvoir actuel et l'avènement d'une élite à la double culture publique et privée.

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Taddeo
137, rue de l'Université
75007 Paris